Job Description :

Job Title:

Customer Marketing Executive – Luxury

Level: 6A

Function: Customer Marketing

Primary Location: Pune

Reports To: Senior Manager, LCMM West

Employment Type:

Permanent

Context/Scope:

The role shall be based within the Luxury Marketing team under West RPC to undertake the Luxury Category’s regional & national customer marketing initiates aimed to deliver the strategic imperatives for growth of the Vol. Share & incremental NSV for the retained portfolio.

Purpose of Position

The Purpose of the role is to drive all luxury portfolio related strategic thinking & interventions at the cluster level by designing and implementing activities with the objective to drive sales through various marketing interventions like consumer facing activations, brand visibility and events leading to business delivery and building the brands in the process across all channels.

Financial Accountability (Budget/Revenue)

The role is responsible to aid the delivery of the Vol. & NSV growth of luxury portfolio in a team contributor capacity in alignment with the commercial Sales Team to drive cluster Revenue targets.

The role will have a say towards ensuring the right way of implantation of the budgets devoted to each brand and work along with all the regional stakeholders to align key metrics of driving the growth drivers selected against each brand in the luxury portfolio. Basis the TTL spends, the profile will also be directly responsible for capturing a robust M&E to gauge ROI.

Market / Function Complexity

West Maharashtra Cluster Responsibility for Luxury portfolio across channels including deployment of New Brands added in the market.

Strategical Accountability

The Strategic accountability is limited to executing out the plans towards building the most efficient Commercial Business plans in line with the organisation’s financial year’s strategy/ mission. Ensure adherence towards execution, leading to risk-opportunity analysis, business plan development and smooth partnering with on ground execution teams to drive best in class ROI.

Leadership Responsibilities

Key Internal Stakeholders influencing the Role – Regional Cust. Marketing Teams, Sales Commercial Teams, HO Brand Teams

External Stakeholders – Creative Agencies

Key Accountabilities

30%

Budgeting Adherence

Business Performance tracking & evaluation

Insights over the on-going Campaigns

40%

On – Ground Connects

Market Visits

Stakeholder Relationship Management

On ground Emerging consumer trends assessment for planning

30%

Business Performance Reports & presentations to leadership

M&E Evaluation

Qualifications and Experience Required

Master In Business Administration from Top Premier Business School

At least 3 years of Work Experience across Brand/Trade Marketing/GTM understanding. Prior FMCG/Alcobev experience is desirable.

Master In Business Administration from Top Premier Business School

At least 3 years of Work Experience across Brand/Trade Marketing/GTM understanding. Prior FMCG/Alcobev experience is desirable.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Pune

Additional Locations :

Job Posting Start Date :

2024-05-17

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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